Here is the second part of my interview with Todd Ruthven, a long-time AD at JWT, Detroit, who I worked with on a shoot for Ford a few years back. Part I discussed general changes in auto advertising over the past 20 years, the end of The Boulevard, and the advent of CGI. Below, Todd discusses what he looks for in a car shooter, video and still convergence, and how they’re handling today’s tighter budgets:

GC: What do you look for these days in a car shooter’s book?