Todd Ruthven, AD, JWT Detroit, on automobile advertising. Part I.
A few years back Todd and I worked on a wonderful ad campaign for Ford Motor Co.
2 Responses to “Todd Ruthven, AD, JWT Detroit, on automobile advertising. Part I.”
A few years back Todd and I worked on a wonderful ad campaign for Ford Motor Co.
2 Responses to “Todd Ruthven, AD, JWT Detroit, on automobile advertising. Part I.”
me says:
November 11, 2009 at 8:03 am
Wow, not only is Todd Ruthven smoking hot but so erudite!!! Can’t wait for the next installment . . . . .it’s like a Stephen King Serial……VERY timely and accurate info on the car industy (as it stands or kneels rather) and from someone who has been there
Thanks for great info!! Can Todd address his preferred “T-P’ing” style in the next segment??
susan says:
November 12, 2009 at 12:01 pm
Hi there,
There are plenty of happy accidents in CG!
A computer is simply a different tool. It won’t replace the camera entirely but, just as digital photography didn’t completely take over film. The CG artists you describe just aren’t very good. Like anything, some people are better than others. In time, hard surface photography will exclusively generate elements. Sorry to be a heretic!