Here is the second part of my interview with Todd Ruthven, a long-time AD at JWT, Detroit, who I worked with on a shoot for Ford a few years back. Part I discussed general changes in auto advertising over the past 20 years, the end of The Boulevard, and the advent of CGI. Below, Todd discusses what he looks for in a car shooter, video and still convergence, and how they’re handling today’s tighter budgets:
GC: What do you look for these days in a car shooter’s book?
A few years back Todd and I worked on a wonderful ad campaign for Ford Motor Co.
This just in from a young photo editor:
If I were you I would strongly discourage your students from going into photojournalism and/or photo editing.
So I was chatting with my current boss last week
For quite some time now, established photographers (usually located in large cities) have been showing one style on their websites, maybe two.
This difficult business climate is a great time for photographers to be supportive of one another.
Every week I get phone calls and emails from assistants wanting to work on my crew.